At Mattel, they believe in the power of play and the crucial link between play and a child's learning and development. Through play, children develop social, emotional and physical skills while they pretend, imagine and dream. They believe that every child deserves the opportunity to play, and as such their social impact programs are focused on allowing more children access to play. Through their partners, funding, volunteers, brand campaigns and consumer activation, they are addressing the barriers to play by providing children time to play, a place to play, tools to play and an advocate for play in their lives.