Founded by Julan Meagher, Playforever draws inspiration from iconic racing cars and fighter planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, our collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism.

With their products sold in over 20 countries worldwide, Playforever believes in authentic design and a flawless finish. They use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish, never compromising on detail or quality. All of their products are safety-tested to the highest international standards.